Profit Maximization is not a four-letter word. We wrote that sentence in REgenerating America because many people who choose the New Earth path worry they must give up prosperity. The wheel says no. Profit is the economic engine that lets a regenerative organization keep doing its work.
Triple bottom line, one wheel
We described a triple bottom line of people, planet and profit, and a long-term view of seven generations over the next quarter. Ray Anderson of Interface showed it could be done, cutting his company’s footprint while it stayed profitable. Gallup research we cited found mission-driven firms see 15 to 30 percent higher productivity and lower turnover.
Engagement is a margin
Engaged employees and customers cost less to serve and stay longer. Gallup’s numbers in the book are striking: a world-class engagement ratio of nearly ten engaged employees to every disengaged one, versus under two on average, and disengagement costing the U.S. more than 300 billion dollars. Culture is not a soft cost.
Design for what you keep
We built compensation on gross profit margin, favored low fixed and high variable costs, kept a virtual headquarters, and published the split. Solyndra was our cautionary case of strategy ignoring fit. A caution, too: much of that model was commission-only and specific to our company, so adapt the principles rather than copy the structure.
Prosperity, shared
A New Earth organization is profitable because it serves, not in spite of it. Choose the eXpansive path, and the wheel is how you build it: self, team, customer and community, all prospering together.